July 27, 2023

7 Things Customers Look For in A Car Wash

Did you know that the International Carwash Association (ICA) reports over two billion cars are washed annually in North America? This activity generates almost $15 billion in retail sales. This astounding figure means that 5.5 million vehicles are washed each day, accounting for $41 million in daily sales. However, even if consumers have more rising disposable income than before to spend on car washing services, 20% of small businesses such as car washes still fail within their first year.

In light of these statistics, it’s clear that car washes are in demand but need to stand out from the competition in order to attract customers and stay profitable. That’s why we’re sharing X factors that customers consider when choosing their carwash.

Price

Customers frequently compare prices before deciding on a car wash service. Although it might be tempting to drop your prices to beat the competition, this isn’t a sustainable, long-term strategy. Consider offering incentives such as BOGO (buy one, get one free) and competitions to keep customers returning. However, use these incentives judiciously to ensure that your customer base doesn’t solely rely on them. A prepaid car wash program or a membership club is an increasingly popular and effective way to cultivate long-term customer relationships.

Location

We’ll agree with realtors on one thing: “Location, location, location.” A busy, easily accessible street in an urban-suburban region is often a prime choice for car wash locations. Even if implicity, customers often consider the following when evaluating car wash options:

  • Is it on a divided highway?
  • Is it a “hard corner” lot?
  • Can it accommodate several cars simultaneously?
  • Is there a turning lane for entry?
  • How many exits and entrances are there?
  • If there’s winter weather, how does the car wash ensure customer safety from hazards such as snow and ice?
  • Is there nearby shopping?

Customers often want to pair their car washes with other errands. Therefore, locations that are near shopping centers, grocery stores, or retail strip malls often tend to draw more customers.

Time

Acknowledging the fast-paced lifestyle of today’s society, many car washes aim to provide swift services. Consider implementing an express wash of five minutes or less to satisfy your customers’ need for speed.

Quality

Of course, customers are looking for a car wash that gets the job done. However, customer satisfaction doesn’t stop at a clean car—they expect a dry one. To keep customers coming back, ensure every vehicle leaves your facility bone dry and spot-free.

Curb Appeal

It’s true that you never get a second chance to make a first impression. That’s why it’s important to make sure your facilities are clean and well-maintained with attractive landscaping and clear signage to catch the eye of potential customers.

Customer Experience

Maintaining an excellent customer experience is essential for every car wash. We understand that to retain new customers, a satisfying experience is a must. Implement employee training to ensure your staff is friendly, professional, and knowledgeable. Consider investing in automated tunnel systems equipped with flashing lights, colors, and even fragrances to enhance the customer experience. This is an easy way to turn happy customers into brand advocates that can’t wait to tell their friends and family all about the positive experience they had at your car wash.

Customer Reviews

Online reputation is critical in the car wash industry. Customer reviews are powerful and can easily influence prospective customers. Try encouraging satisfied customers to share their positive experiences on sites like Yelp and Google and social networks like Facebook and Twitter. Monitor your profiles for dissatisfied customers so you can take any meaningful feedback and work on improving.

Take Your Car Wash Program to the Next Level with WashMe

Supplement your membership program and boost revenue by joining WashMe’s nationwide network that drives more traffic to your car wash. When a car wash joins our program, any WashMe user can visit their facility.

By partnering with WashMe, your car wash can tap into a broader customer base, benefit from our advertising efforts, and make money from customers all over the country. Embrace innovation and adapt to changing market trends by becoming a Partner Wash and leveraging our unique features to grow your business and stay ahead of the competition.

Book a meeting with us today to explore how WashMe can transform your car wash business for the better.

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